Keeta-Campaign Marketing Expert – São Paulo

1. Pazarlama Campaign Strategy- Based on local user insights, node/hotspot characteristics, excavate takeaway business growth opportunity points, formulate takeaway C-platform pazarlama campaign strategy and integrated pazarlama calendar (monthly), including promotion activities, festival pazarlama, fission activities, KOL linkage and so on.
2. Pazarlama Campaign Operation – Vertical campaign theme creation, pazarlama game design, page construction and execution, subsidy supply and investment strategy traction, etc.; Horizontal coordination with public relations & brand communication strategy, merchant supply strategy, subsidy strategy of each department. Responsible for traffic exposure, transaction growth and subsidy efficiency.
3. Localized operation – Design activities that meet local preferences by taking into account local cultural hotspots, user habits and festivals (e.g. Mardi Gras, Black Friday). Tap into pazarlama growth opportunities – In takeaway consumption scenarios and local characteristics of the crowd circle, bağlantı with KA, partner organizations and other resources to plan joint pazarlama activities.
4. Data Review and Iteration – Monitor campaign data and adjust strategies in real time to improve engagement and conversion rates. Continuously review the data for the effect of the campaigns and precipitate effective methodology.
5. Pazarlama Innovation- Based on the business direction and key strategies, combined with the existing pazarlama capabilities, we can continue to think about and optimize the product capabilities, and work with the product to build a complete product functionality to help improve the efficiency of the pazarlama campaign output. Explore innovative takeaway pazarlama approaches for the local market, and collaborate with the product to drive functionality updates and iterations of related pazarlama tools.
6. Integrate Pazarlama BP & Collaboration- As a Business Partner, integrate the pazarlama campaign needs of various departmental platforms and develop pazarlama plans.

What We Need From You

1. Bachelor degree or above, overseas market growth, operation, communication work experience is preferred
2. More than 3 years of user operation/integrated pazarlama experience. Experience in local O2O/e-commerce platform campaign operation is preferred.
3. Experience in planning and operation of large-scale internationalized consumer pazarlama activities is preferred (Black Friday, Christmas, Double 11 and other pazarlama activities experience is especially good)
4. Familiar with local mainstream social/O2O/e-commerce platform activities play (such as Instagram hot push, WhatsApp fission, local e-commerce promotional tools, etc.).
5. Local native language communication skills (preferred). Business English communication skills.
6. Strong communication skills, empathy, good at organization and multi-cultural teamwork, in multi-role projects can give full play to the initiative, coordination of resources to promote goal achievement
7. Data sensitive, strong analytical skills, proficient in SQL, with the ability to find the key and breakthrough points from the data to promote the relevant construction and optimization.
8. Master solid user research and analysis methods, with pazarlama creativity, keen market insight and hot spot catching ability.
9. Have a deep understanding of local culture, consumption habits and Web ecology, and can quickly capture local hotspots.

What Makes This Role Exciting

By joining us, you will work with a global team to drive the innovation and growth of the takeaway platform in the international market, and enjoy a wide range of career development opportunities!