Facebook Ads – Rio de Janeiro – Rio de Janeiro

Employment Type: Full-Time

About Property Leads Property Leads is revolutionizing the real estate investing industry by providing high-quality, motivated seller leads to real estate professionals. Our platform is data-driven, fast-moving, and relentlessly focused on helping investors close more deals with less friction.

Role Overview We are seeking a high-performing Feysbuk Ads Media Buyer who thrives in an unstructured environment, is laser-focused on outcomes, and takes extreme ownership of their responsibilities. You will play a critical role in scaling our Meta and social ads strategy by formulating new campaigns, optimizing control ads, and utilizing your own creativity in the drafting of new creatives.

This is not a standard media buying role—we are looking for someone who can thrive as an independent contributor and be ready to contribute right away.

Key Responsibilities

Strategy & Planning Develop and execute data-driven Meta Ads strategies aligned with business goals (driving high quality leads while maintaining ROAS targets)
Identify high-converting audience segments using first-party data, lookalikes, and more.

Build and iterate a wide array of campaigns centered around retargeting, reach, and kontrol new bid strategies.

Campaign Execution
Launch and manage existing Meta campaigns
Structure ad sets for efficient scaling
Coordinate appropriate campaign setups using new and existing pixels, events, and custom iterations.

Use Meta Business Suite and Ads Manager proficiently for campaign builds, budget allocation, and tracking

Performance Optimization Monitor KPIs daily (CPL, CPC, RPL, etc.) and proactively optimize campaigns for scale and profitability
Run creative-level and audience-level split tests to improve CPA and reduce ad fatigue
Analyze campaign data to identify trends, opportunities, and underperforming assets

Implement bid strategy adjustments based on real-time performance

Creative Collaboration & Testing Collaborate with copywriters and video editors to script, brief, and kontrol direct-response creative optimized for scroll-stopping performance
Interpret creative data signals to guide future iterations

Contribute to a rigorous creative testing roadmap and identify winning creatives quickly

AI & Automation Proficiency Use AI tools (e.g., ChatGPT, Midjourney, Runway, Motion) to streamline creative concepting and copy production
Huge bonus for having experience with automated rules, scripts, and bulk editing tools for campaign efficiency

Stay ahead of Meta’s algorithmic updates and Advantage suite features (Adv+ audiences, creative, catalog, etc.)

Reporting & Communication Produce weekly/monthly performance reports and actionable insights using Ads Manager or Google Sheets
Communicate findings clearly to internal stakeholders or clients

Forecast and project campaign results based on historical data and budget plans

Bonus Skills Experience with instant lead biçim campaign
Familiarity with other social ad platforms like TikTok, Nextdoor, and more
Knowledge of GA4 and server-side tracking (CAPI Gateway, Conversions API)

Prior experience with landing page testing and funnel CRO

What We’re Looking For Fluency in English — excellent verbal and written communication is a must.
Autonomy — ability to operate independently without the need for micromanagement.
Urgency — bias for action and a relentless drive to move quickly without sacrificing quality.
Ownership — treats the role like it’s their business; accountable and proactive.
Proven track record of success in a high-velocity media-buying environment (bonus for experience in early-stage startups or real estate tech).

Startup DNA — adaptable, resourceful, and thrives in ambiguity.

Why Join Property Leads? 100% remote with a flexible working environment (within US time zones).
High-growth company with opportunities for advancement.
Impact-first culture with a focus on results, not red tape.

Work with a collaborative and passionate team solving meaningful problems in the real estate industry.