Sr. Marketing Manager, Homepage & Events, BR Marketing & Prime – São Paulo

The Brazil Homepage, Deals and Events team is looking for a customer-obsessed and data-driven pazarlama mind to strengthen our ability to delight customers.

As Homepage & Events Sr. Pazarlama Manager, you will work with local and international pazarlama and business stakeholders, balancing different needs in an ambiguous scenario. You will support new launches and drive experiments to enhance Homepage customer experience and engagement.

Additionally, you will lead the cross-channel integrated pazarlama plan to launch promotional events like Prime Day and Black Friday, driving a cohesive communication strategy across stakeholders.

We are seeking an experienced pazarlama professional to lead and own customer-facing pazarlama initiatives and implement best-in-class strategies. The successful candidate will have a strong track record of delivering customer insights and executing cross-channel pazarlama campaigns to drive customer acquisition, activation, reactivation, and retention.

Serving as a bridge between our customers and the business, this individual will have the responsibility to drive online pazarlama strategies to influence customer perceptions.

The successful candidate must have the ability to work autonomously, have excellent written and verbal communication skills, and the ability to influence others and balance conflicting priorities, working closely with various local and global teams (commercial, creative, product, advertising).

Key job responsibilities

1. Own Brazil Homepage strategy, balancing stakeholder priorities considering customer data, tenets, and business long-term goals.
2. Own Homepage content calendar, partnering with internal creative teams to drive fresh and seasonal content, supporting discoverability.
3. Roll out Homepage experiments and new feature launches, leading localization and training local partner teams.
4. Track and report on Homepage performance.
5. Act as the onsite customer experience quality gatekeeper for Homepage and Events.
6. Lead cross-channel integrated pazarlama plan for major promotional Events like Prime Day and Black Friday, including strategy write-up, implementation, and post-mortem.

BASIC QUALIFICATIONS

• 9+ years of professional non-internship pazarlama experience
• Experience in online advertising/pazarlama/sales/digital media
• Experience building, executing, and scaling cross-functional pazarlama programs
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Speak, write, and read fluently in English
• Speak, write, and read fluently in Brazilian Portuguese.

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience with kontrol and learn, pazarlama optimization, and experimentation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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