Gerente de CMI Sênior – São Bernardo do Campo

About the role:

This position will play a critical leadership role by designing and driving the Insights & Analytics strategic agenda in Brazil, overseeing all categories (Meals, Basics, Snacks & Seasonings). 

With a real ambition to create growth and enhance its relevance for GMI, this is a unique opportunity to shape, develop, and really impact the future of the organization. The new incumbent will be in charge of helping the Brazil Business Unit operate with a consumer first perspective and deliver the business challenges of accelerating profitable growth.

The landscape in Brazil is challenging due to economic, political, and business complexities. Therefore, the role requires a seasoned executive who understands these volatilities and cultural nuances. Preferably, somebody who brings a strong experience in the Fast Moving Consumer Goods industry in the Brazilian market, and has held a similar position in consumer-centric environments. Previous experience in the Foods & Beverages industry will be considered a plus.

Based in São Bernardo do Campo-SP, this executive is part of Marketing Brazil, representing the consumer voice in all business discussions.

Main responsibilities:

• Influence broader business strategy through in-depth understanding of BR BU’s Market, challenges & Opportunities
• Partner with Marketing to support brand and business management with relevant consumer and shopper insights & analytics (Nielsen, Kantar, Scanntech, BHT…), while working close with leadership across BR BU -Trade, ITQ, Customer & Commercial- as a trusted advisor on business decisions
• Continuously upgrade quality of Insights & approaches that allow for better decision making
• Identification of growth opportunities through anticipation of key consumer and market trends that can influence business strategy both short and long term

• Generation of behavior changing insights and identification of effective levers of engagement

• Work in collaboration with the global Insights and Analytics teams on the demand spaces and consumer journey studies, and also bring international references to respond BU challenges optimizing budget

• Maintain a culture of cross-category learning and sharing as well as supporting innovation researches

• Contribute to Insights and Analytics Development strategy including: skills assessment, training strategy, identification of key development positions and career experiences model

• Continue building a high-performance team while stepping up engagement

• Ensure CMI Budget is planned, aligned with BR BU priorities, executed and tracked, in line with finance target

Requirements:

• Technical skills on Market Research and extracting Insights
• Able to create holistic view of brand performance
• Solid experience on Brand Building
• Able to facilitate identification and selection of growth and white space opportunities
• Able to synthesize data from different sources into a well-structured story with clear implications
• Able to leverage Shopper diagnostics, customer understanding, retail formats and shopper missions internally and with customers
• Able to understand how to apply marketing mix modeling and ROI learning
• Able to develop learning and best practices principles for the organization to leverage
• Able to partner well with marketing, sales and external agencies
• Forward thinking with a willingness to engage in all aspects of the business
• Fluent in English and Portuguese